The Alliance for the Chesapeake Bay brings together communities, companies, and conservationists to improve our lands and waters. They envision clean streams and rivers flowing through resilient landscapes, cared for by the people who live, work, and play in the Chesapeake Bay watershed.
In 2020, Local Concepts was hired by the Alliance to help them reach goals laid out in their strategic communications plan. They sought support to implement internal communication structures for their decentralized team, and to support external messaging for their upcoming 50th anniversary.
Local Concepts assessed where they were internally and, based on their needs, developed Standard Operating Procedures for the team and helped to create effective content governance structures. Local Concepts delivered a customized workshop for the communications team around key messaging and storytelling for their 50th anniversary and produced two videos for their 50 Stories campaign in 2021.
Check out the video we created to kick off their 50th anniversary.